Charting 50 Years Branding
Branding Guidelines
As part of the Charting 50 Years campaign, updated branding assets have been developed and will be incorporated throughout 2026. These new assets will serve as a temporary replacement for certain Patriots Point logo placements in high visibility areas and platforms.
Please confer with your Department Director before updating or changing any branding. Directors can submit all application and usage questions to the Marketing Department through the link below.
Primary Logo Our logo is a system of visual elements that can be used This logo should be used in all instances unless space is limited. It |
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Icon A reduced form of the Logo; only use if there is if sufficient The icon should only be a solid color, never gradient. |
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Horizontal This mark should be used to maximize logo size when |
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Color The primary color palette consists of three colors. |
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Avenir Next This clean, modern sans serif is easy to read in text-heavy areas and across interfaces. |
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Shelby This typeface is a semi-connected handwritten script and should be used sparingly. |
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Liberator A bold, bomber-inspired sans serif reserved for a high-impact appearance in design. |
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